Routed Roasters, based in surf town Jeffreys Bay, was started in 2015 by a small group of coffee and human lovers. Their coffee roastery, and its quirky coffee shop, First Light, showcases their heart for community impact through and beyond brewing the perfect cup of coffee.
They aim to release the potential in the coffee they roast, honouring the farmer as they show-case his or her work. Every bean is roasted according to its specific qualities, celebrating its diversity. Their commitment to roasting excellence was recognised in 2019 when their roast achieved third place in the Coffee Magazine "A Shot in the Dark" competition.