Iloni was launched in 2015 by then Stellenbosch University graduate, Madri van Zyl. She felt she had no other option but to call it Iloni: “Joy” in Finnish. Her “why not?” approach in her creative process gives her great joy and a feeling of boundless freedom.
Madri's goal is to make every woman feel the joy of expressing herself with ease and simplicity. She trusts that every Iloni piece is an investment as a timeless winner for all occasions that still celebrates uniqueness and the excitement of the moment.
Madri is a perfectionist, idealist and a dreamer. She is happiest spending time with family and friends, being in nature and developing new concepts in her Cape Town studio.